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1. How will market conditions affect your plans for the rest of this year and into 2011?

a. Things are looking up; we plan to expand with line extensions or new products.
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b. We would expand if we could find the capital.
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c. We are holding on the business we have.
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d. We think our business could contract further.
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Condition-Specific Guide

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The Condition Specific Model—False Advertising or Real Solution?Editors' Roundtable: The Condition Specific Model—False Advertising or Real Solution?

 

Todd Runestad, Editor-in-Chief of Functional Ingredients magazine and the New Hope Supply Network; Anna Soref, Editor-in-Chief of Natural Foods Merchandiser magazine; and Carlotta Mast, Editorial Director of Nutrition Business Journal discuss the growing condition specific model in supplements and ingredients.

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