What proves a health claim?

As more and more companies come under FDA and FTC scrutiny for their health and benefit claims, it is important to understand what it takes to prove a health or wellness claim.

The importance of duty of care

Exaggerated marketing, false and overblown label claims, adulterated and misbranded products all violate the law, mislead or deceive consumers, and evidence a failure by manufacturers to fulfil the duty of care due consumers.

The difficulty of ethical choice

Honest oversight or ethical breach?

Patent portfolios CAN attract capital

Despite the fact that the world is slipping into a recession, intellectual property (IP) and related intangible assets appear to be surviving the storm and even prospering.

Surviving financial crisis with structural capital

One of the key factors in succeeding in an economic downturn is structural capital.

Monetizing IP during a financial crisis

Recent developments in the world of debt finance, the economy and the resultant recession highlight new ways for companies with actual or potential intellectual property to generate income, and in some cases to recapitalize themselves.

Monetizing intellectual property assets

Securitization acts to monetize assets that are already owned but unrecognized as such.

Traditional knowledge— be careful what you claim to own

Reverse engineering for competitive advantage

Establish competitive advantage with trademarks

The ethics of herbal folklore

Building company value with trademarks

Building company value with trademarks

Enhancing profitability with intellectual property

The possibilities for patenting supplement formulations

An industry in crisis: Are consumers getting what they deserve?

Lindsay Moore, PhD, explores some of the most pressing ethical and and least understood legal issues confronting suppliers, marketers and manufacturers.