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1. How will market conditions affect your plans for the rest of this year and into 2011?

a. Things are looking up; we plan to expand with line extensions or new products.
 20%
b. We would expand if we could find the capital.
 60%
c. We are holding on the business we have.
 20%
d. We think our business could contract further.
 0%

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Author

Peter Jones

Articles by Author

February, 2005

The power of ‘AECES’

Joanna Marchut and Peter JH Jones evaluate how the five tests of acceptability, ease of formatting, cost-effectiveness, efficacy and safety can lead to a product’s commercial success

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