What does your logo say about your brand?

Have you ever given serious thought to what your logo says about your company, your philosophy, your people and your credibility?

Being green in a lean economy

The green movement is still alive and well, but the green consumer is evolving in terms of attitudes and purchase behavior. Your marketing approach should be evolving right along with them.

Dosage and delivery innovations: dazzle or desperation?

Dosage, delivery innovations

Marketing Insights: Integrating the message

Knowing how to use an effective mix from your marketing tool belt is both an art and a science. Branding guru Jeff Hilton sums up his series

The customer-brand relationship

The secret to sales success is to move your customer up the ladder from brand awareness to brand loyalty. Branding guru Jeff Hilton explains the steps. Part three in a four-part series

Creating a value proposition

Marketing expert Jeff Hilton explains how communicating functional and emotional benefits creates a reason for consumers to buy

Power branding integrates the message

Insights from marketing expert Jeff Hilton

The science behind the sales

Jeff Hilton explains how science brands ingredients successfully and sells finished products to a skeptical public

US cracks down on crank claims

Regulatory reforms crack down on false and misleading claims; Jeff Hilton advises manufacturers and marketers how to avoid the pitfalls

How To Reach Consumers With A Science-based Message

Give the people what they want, says Jeff Hilton. Good science—well-communicated—is the formula for success.